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Due to the overwhelming response and success of our rebate programs, we are currently accepting applications for our rebate programs by waiting list. As funding becomes available the applications will be handled in the order in which they are received.
BTU's Green Plus Reflective Roof Coating Program
Roof Coating Product
Elastomeric Coatings are liquid applied, fully adhered, "rubber-like" protective membranes. They can be applied as part of a roof or wall system during the construction stage, in retrofit or as a maintenance application. Both primer and finish coats can be spray applied to ensure quick application, consistent appearance and a durable finish.
| Sloped Roof |
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| Flat Roof |
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Reduction of heat saves a roof by limiting thermal shock and extending its useful life. Elastomeric Coatings are very versatile and can be used on virtually any clean, dry and mechanically sound substrate including built-up, modified bitumen, single-ply, metal, asphalt, polyurethane foam or concrete roofs as seen below.
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Asphalt Roof
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Concrete Roof
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Polyurethane Foam Roof
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Modified Bitumen Roof
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Metal Roof
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Single-Ply Roof
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Energy Efficiency
There are two things that keep a roof cool.
- High Reflectivity
- High Emissivity
Cool roof coatings reflect 70% to 90% of the sun's energy when newly installed. Most of the energy is radiated away. Conventional roofing materials have reflectivity of 5% to 25%, meaning they absorb 75% to 95% of the sun's energy. A typical “white” capsheet roof only reflects 25% of the sun's energy. The absorbed energy is transferred to the building.
Emissivity is the ability to radiate away absorbed heat. Most cool roof coatings emit 90% or more. Even though aluminum coated roofs are highly reflective they are not considered a cool roof because they only emit 50% to 60% of the absorbed energy.
A conventional roof can get up to 180º on hot sunny summer days. A cool roof coating keeps the roof at just 10º-15º above the air temperature. This means a cool roof can be 80º to 90º cooler than a conventional roof.
Even at relatively cool temperatures there is a big difference in how much heat is absorbed. The chart shown below, done by Lawrence Berkeley National Laboratory, demonstrates how different roofing materials are affected on a sunny day when the air temperature was only 55º.
Ambient Temperature 55° F Roofing Material |
Degrees F |
| Black Acrylic paint |
142° |
| Galvanized steel |
138° |
| "white" fiberglass capsheet |
118° |
| Clay terra cotta tile |
112° |
| Red acrylic paint |
106° |
| White acrylic paint |
74° |
| Hyper white acrylic paint |
65° |
Cooler roof surfaces means less heat is transferred into the building. If you air condition a building one will save money on cooling energy. How much savings will depend on many factors including roof insulation, cooling system equipment and other variables. In the right situation, a reflective roof can bring cooling savings of up to 50%, with a reduction in peak cooling demand of 10% to 15%.
* BTU reserves the right to change these offers at its discretion.
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