BTU Powers Troubadour Festival's Move to Midtown Park
An epic celebration of two of the best things the Lone Star State has to offer - country music and barbecue - is coming to Bryan this month.
The Troubadour Festival, a Texas Music and BBQ Experience, is returning to B/CS for the fourth consecutive year, this time bringing eight musical acts and 30 of the best pitmasters in the state to Bryan's Midtown Park on Saturday, March 28. Co-headlining the festival is the legendary Robert Earl Keen and Flatland Cavalry, along with Waylon Wyatt, Jason Boland and the Stragglers, and more. The 'cue collection includes 16 joints featured in the latest Texas Monthly To 50 list, and 11 more that received honorable mention.
For Troubadour Festival Co-Owner and Promoter Chase Colston, the move to Midtown offers a chance to improve an already popular product as well as benefit from a move to March from the traditional May date.
“The main thing is kind of having a blank slate,” Colston said. “Having more space allows us to spread out a little bit, accommodate more people, and move to earlier in the spring during school. It’s going to be a cool transition.”
The added space will also give Colston and his team the opportunity to bring a new barbecue concept, previously utilized at the Celina Troubadour Festival, to Aggieland for the first time. Meat connoisseurs will know exactly what to expect when venturing to different parts of the festival grounds.
“We [will] take our 30 restaurants and divide them up into five different themed activation areas,” Colston said. “Each group will cook to a different theme from beef and pork, to kind of a wild card thing, Tex-Mex barbecue, and our Meat Church and Friends activation."
While the festival is certainly the main event, Chase and his team have plans for even more. Add in events in Downtown Bryan on Friday and Sunday and you get the recipe for an unforgettable weekend in Aggieland.
"BTU has worked really closely with us to place power drops and work with us on what we will need for a lot of the logistics of the festival. It's going to be more reliable...and more cost efficient. We're stoked for that partnership."
With two music stages, 30 restaurants, sponsors, food trucks, market vendors, backstage trailers, and dozens of other essential elements of the festival needing electricity, Colston says that power is a valuable commodity. At other iterations of the festival, the Troubadour team has relied on generators, but they present challenges with monitoring usage and fuel consumption.
The move to Midtown Park has helped solve this issue as well, and BTU has stepped in to get power exactly where it is needed most.
“BTU has worked really closely with us to place power drops and work with us on what we will need for a lot of the logistics of the festival,” Colston said. “It’s going to be more reliable than generators and more cost efficient. We’re stoked for that partnership.”
For more information on the Troubadour Festival, including the full music lineup, a list of participating barbecue restaurants, and ticket packages, visit troubadourfestival.com or find them on Facebook, Instagram, TikTok, or YouTube.
